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Atwix MageNews January 2022: eCommerce Tech Trends

2022 is in full-swing and what better way to kick it off than by diving into key trends gaining momentum in the world of eCommerce?

In this edition of MageNews, we’ll focus on eCommerce Tech Trends of 2022 – from AR to BNPL, Google merchants to Google manufacturers, and Back-to-the-Future to Beer Hawk.

Let’s jump in!  

eCommerce Tech Trends of 2022

AR continues to drive new value streams throughout in eCommerce

Image Source: ARsenal, Nike

Statista estimates there will be 2.4 billion mobile AR users worldwide by 2023, with 95 million users in the US alone. Statista estimates 2.4 billion mobile AR users worldwide by 2023, with 95 million users in the US alone! Two years of COVID-induced remote-work most definitely boosted the growth of both try-on and view-in-room AR experiences.

This comes as good news for brands as well. Studies suggest that 3D virtual photography is six times more cost-effective than traditional photography.

Google Merchant Center and Google Manufacturer Center Sync

Google now allows syncing their data between Google Merchant Center and Google Manufacturer Center. As a result, you’ll be able to synchronize the process of updating and enriching product data across the platforms.

More Flexible BNPL options

More and more big eCommerce players (including Amazon) adding more flexible buy-now-pay-later payment options to their platforms, with Affirm and Klarna leading the BNPL game.

Insights and Analytics

U.S. consumers spent a record $204 billion online this holiday season, Adobe;2022 is expected to be the first trillion-dollar year for eCommerce, Adobe

Events and Podcasts:

Atwix Talks #3: Magento PHPStorm Plugin & Upgrade Compatibility Tool

Thursday, February 10th

Registration

Adobe Developers Live: Commerce

Friday, February 11th

Registration

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Ep.237: 2022 Predictions: Back to the Future

Future Commerce

Listen to podcast

Beer Hawk, Part 4

Proceed to Checkout

Listen to podcast

The post Atwix MageNews January 2022: eCommerce Tech Trends first appeared on Atwix.

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