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How to add NOINDEX NOFOLLOW in product page for magento 2

I need to change my meta tag to NOINDEX and NOFOLLOW for particular page (especially in product detail page) in magento 2. I have tried adding

<head>
<meta name=”robots” content=”NOINDEX,NOFOLLOW”/>
</head>

and also

<reference name=”head”>
<action method=”setRobots”><value>NOINDEX,NOFOLLOW</value></action>
</reference>

In layout update xml but not changing from default how to fix the issue.

P.S.:I need to update via magento 2 backend.

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