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How to enable alt tag for the E commerce product page images in Magento?

I am using the Magento for my http://www.thelabellife.com/ website and I can not add the alt tag for all images on the product pages.
I have discussed with developer team as well, they are saying it is not possible that we can integrate backend code alt access in Magento.
Kindly help me on that, can I integrate alt images with the back end coding so that I can give the different names for the purpose of better search result in search engines?

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